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Francesca’s is a well-established, women’s fashion retailer with over $400M in annual revenue. They have over 100 boutiques across the country. As well-established as they were with brick and mortar stores, they needed as much help to bolster their online sales performance.

As a Digital Marketing Consultant, my responsibilities included developing a paid social marketing strategy, auditing their Facebook ads account, implementing improvements, creating a testing plan and driving an upwards increase in ROAS.

Through my strategy and optimizations, revenue increase by 408% YoY while only spending 233% more. The percentage of transactions from net new customers increased by 92%. By leveraging Dynamic Product Ads, broad target audiences and defined retargeting audiences, I was able to dramatically increase the output from Facebook Ads and make it a profitable channel for the company.